Stop programming on Sunday nights
FitCoach AI writes individualized programs in 30 seconds, tracks every client through Apple Watch, and writes the progress report for you — so you cut admin from 6 hours a week to 30 minutes and get back to coaching.
Sound familiar?
The Sunday-night spreadsheet ritual
Copy-pasting last week's sheet, renaming tabs, texting six people their workouts. Every admin hour is a billable hour you lose.
Bloated software, nine taps to swap a lift
Trainerize makes you click through menus just to change a press. Your clients get confused and churn.
Price cliffs that punish growth
TrueCoach raised prices with no new features. Scaling clients shouldn't mean scaling your software bill.
Clients logging in five different places
One uses a notes app, one texts, one forgets. You have no single source of truth for progress.
Everything you need
See how we compare
| Feature | FitCoach AI | Trainerize | TrueCoach | Everfit |
|---|---|---|---|---|
| On-device AI program generation | ||||
| Apple Watch live tracking | ||||
| HealthKit auto-sync | ||||
| One-tap injury-safe exercise swap | ||||
| Auto-written progress reports | ||||
| Free branded client app |
Simple, transparent pricing
Start free, upgrade when you need more power.
- Up to 25 clients
- AI programming
- HealthKit sync
- Free branded client app
- Unlimited clients
- Form-check video analysis
- Automated check-ins
- Analytics
- White-label client app
- Multi-trainer seats
- Exportable business reports
Built for power users
Solo in-person trainers
Juggling 15-25 clients between sessions, you program them all in minutes instead of losing your Sunday nights to spreadsheets.
Online hybrid coaches
Scaling past a pricing cliff without your software bill scaling with you, so more clients means more profit, not more overhead.
Spreadsheet holdouts
Look professional with branded programs and auto-written reports, with no learning curve and nothing to manage from a laptop.
Frequently asked questions
How fast can I actually program a client?
Pick a goal and equipment, tap Generate, and a full multi-week mesocycle appears in under 30 seconds — honoring the client's equipment and any injury flags. You review and tweak instead of starting from a blank page.
Does my clients' data leave their phone?
No. Program generation and report writing run entirely on-device with Apple's Foundation Models. There's no cloud LLM and no inference cost, which is also why we can keep pricing flat.
What if a client uses Android?
They get a web-based client view with manual logging, so you never have a data black hole — just a 'manual' badge instead of Apple Watch auto-sync.
What happens when a client gets injured?
Flag the injury and FitCoach re-flows the remaining sessions to exclude contraindicated movements — for example, removing overhead pressing for a shoulder issue — and shows you the changes before you accept.
Is there a free trial?
Yes — 14 days of full features, no card required. Your first AI program is generated during onboarding, so you see the value before the trial timer ever matters.
Get your Sunday nights back
Join the waitlist and be first in when FitCoach AI lands on the App Store. Program smarter, coach more, and let the admin write itself.