Free guide / 13 pages, PDF
The GEO Playbook: how to rank in AI search results.
A fact-checked guide to getting your content cited by ChatGPT, Perplexity and Google AI. It is built on peer-reviewed research from Princeton and IIT Delhi, presented at KDD 2024.
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- 8 chapters
- Backed by KDD 2024 research
- Instant download
01What is inside
Eight chapters on writing for AI search.
- 01
What GEO is and why it matters now
The shift from links to citations, and what it means for how you write.
- 02
How AI models choose sources to cite
The retrieval and ranking pipeline behind ChatGPT, Perplexity and AI Overviews.
- 03
9 techniques, with the data
Each one tested and measured in the KDD 2024 paper from Princeton and IIT Delhi.
- 04
GEO and SEO: what changed, what did not
Where traditional SEO still decides the outcome, and where GEO needs a different approach.
- 05
How to check whether you appear in AI answers
Practical ways to watch your visibility across generative engines.
- 06
Schema markup: does it help?
What the research says about structured data and AI citation.
- 07
Common GEO mistakes
The tactics that backfire, and why much of the GEO advice online is wrong.
- 08
Your GEO action checklist
A step-by-step plan you can apply to your existing content this week.
02The numbers
One finding worth the read.
The playbook walks through each technique the KDD 2024 paper measured. This is the largest single gain it reports.
- 41%
higher visibility in AI answers from adding direct quotations to a page
Source: KDD 2024, Princeton and IIT Delhi
03Who it is for
Who gets the most from it.
- Bloggers and independent publishers
- Content creators building organic reach
- SEO professionals adapting to AI search
- Marketing teams at startups and agencies
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Stop guessing how AI search works. Get the research-backed techniques and start on your own content today.