The GEO Playbook: How to Rank in AI Search Results
A fact-checked, research-backed guide to getting your content cited by ChatGPT, Perplexity, and Google AI. Based on peer-reviewed research from Princeton and IIT Delhi.
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What's Inside
8 chapters covering everything you need to optimize for AI-powered search engines
What is GEO and why it matters now
The shift from links to citations, and what it means for your content strategy
How AI models choose sources to cite
The retrieval and ranking pipeline behind ChatGPT, Perplexity, and AI Overviews
9 proven techniques with data
Each technique tested and measured in the KDD 2024 paper from Princeton and IIT Delhi
GEO vs SEO: what changed, what didn't
Where traditional SEO still matters, and where GEO requires a different approach
How to check if your content appears in AI answers
Practical methods to monitor your visibility across generative engines
Schema markup: does it help?
What the research says about structured data and AI citation rates
Common GEO mistakes to avoid
The tactics that backfire, and why most GEO advice online is wrong
Your GEO action checklist
A step-by-step plan you can implement on your existing content this week
The Numbers Behind GEO
Key findings from the research covered in the playbook
41%
visibility boost from adding quotations
KDD 2024
76%
of AI Overview citations come from top-10 organic results
Verified research
3.2x
more citations for content updated within 30 days
Industry analysis
Who This Is For
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